The first big reason is simply because of the late, great Sir Bobby Robson and the love and respect he still has in the football world and far beyond. I have been a friend of the Robson family for more than 30 years and I always said I would support him when he put together his last – and greatest – team, the Sir Bobby Robson Foundation. When I started the global online auction, I wanted the Foundation to be one of the main beneficiaries and I am delighted to say that we have raised more than £350,000 for the charity during the first four years of the auction. Also, from the very first day of the very first auction, the momentum has grown and we have been blessed with some incredible donations and support from the likes of Barcelona to Jose Mourinho to Sir Alex Ferguson and so many more in the football world. Away from the beautiful game, everyone from David Cameron to Earl Spencer, Prince Charles to Ant and Dec has supported our fundraising – further adding to its reputation as one of the biggest and best charity auctions. The auction has become a global charity phenomenon, but this wouldn’t be possible without the generosity of all our donors from day one – as well as everyone supporting by helping to promote it and by bidding.